The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Saatchi & Saatchi
Client
Title
Category
Award
Points
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: User-Generated Content (UGC)
Points: 45.00
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: Influencer Marketing / Use of Celebrity
Points: 9.00
Left Me For Pretzels
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover
Category: Social Post / Single Platform Series
Points: 3.00
OLD BAY Goldfish - Turning Heartbreak Into a Hit
Agency: Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client: Goldfish
Category: User-Generated Content (UGC)
Points: 3.00
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble
Category: Innovation / Use of Media in Social Media
Points: 1.50
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Tide
Title:
Gonna Need More Tide
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Bronze Pencil
Points:
9.00
Client:
Snyder's of Hanover
Title:
Left Me For Pretzels
Category:
Social Post / Single Platform Series
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Goldfish
Title:
OLD BAY Goldfish - Turning Heartbreak Into a Hit
Category:
User-Generated Content (UGC)
Award:
2024 Social Media Merit Award
Points:
3.00